If you own a business you know that one of the biggest challenges a small business owner faces is branding building. You want to grow your business. To do that you need to sell more of your product or service. But, in order to sell more you need more exposure. Sounds simple, right? The challenge though for most of us is creating massive exposure for our product or service while remaining confined to a very limited marketing budget. We could try advertising in traditional media, whether it’s print or broadcast.
We all get stuck from time to time. We get stuck in jobs we hate, in relationships we’ve outgrown, in routines that bore us and in habits we know we should break. The list goes on. At some point we realize we need to fix it. We NEED to make a change. -But then the question becomes, how? Well, I’ve found the key to making a change is to start by changing your story. I know. You’re thinking, I came here for help. WTF are you talking about? A
Hey Peeps! I’m baaaaaaaaaack with a totally fab, brand spankin’ new site filled with tons of great stuff to help you stay dialed in on just the things that matter to you – work, play, life, or just a little inspiration. You’ll find it here! So, why the change? Well, why not! Who doesn’t love to redecorate every once in a while? Of course there’s that and, I needed more space to give you more great stuff and my tumblr site just wasn’t the place to do it. But most
So much has been written about finding a job or career you love. It’s become something of a cultural obsession, kind of like uncovering the professional Holy Grail. Honestly, who among us hasn’t thought, wouldn’t life be great if I could work at something I really enjoyed and in turn I became super successful doing it? I must admit I’ve spent an inordinate amount of time over the course of my professional life trying to solve this riddle. No doubt, like some of you I thought, gosh, if I could
Obama: Nations Will Only Succeed If Women Are Successful Obama: “Nations Only Succeed if Women Are Successful” “We know from experience that nations are more successful when their women are successful…This is one of the most direct measures of whether a nation is going to develop effectively – how it treats its women.” -President Obama, speaking to students during his most recent trip to India
“You is Smart, You is Kind, You is Important” – Kathryn Stockett, The Help Early on, when I first started this site I wrote a post on the importance of making clients, co-workers and employees feel valued. As I wrote in that piece, there’s actually quite a lot of research to support the idea that making people – whether their customers or employees, feel that they matter ultimately leads to higher customer loyalty and employee retention. The feedback I received from the post was very positive. Many readers responded by saying
The Confidence Gap Evidence shows that women are less self-assured than men; and that to succeed, confidence matters as much as competence. Heres why, and what to do about it. I’ll warn you this is a long form read, but I must say, it’s truly fascinating! One of the key points: women have long misunderstood a crucial component in success. It’s not enough to keep your head down and plug away. Having talent doesn’t just mean being competent. Confidence must be part of your talent. But here’s the thing, confidence
I’m sure you’ve been there. Maybe it was during the course of conversation at a “book club” meeting, or in the midst of the coffee klatch after morning “drop-off”, or perhaps it was over a glass of wine at a dinner party. The conversation starts off congenially, you chat about one another’s families and interests and then the discussion meanders, eventually landing on a friend’s lament that she’d really like to make a change in her life. And by change I don’t mean a change in her brand of toothpaste.
Literally, the Mother of Invention! 19 Things You Might Not Know Were Invented by Women Necessity isn’t the only mother of invention. Though it wasn’t always easy to get patents or the credit they deserved, women are responsible for many items we use today. Rock on girls-
Five ways that “staying safe” costs women How trying to avoid sexual assault costs women money, time, and energy Thought provoking read.