brand

“Spoiler Alert: All Decisions are Emotional” Years ago, while working for a large corporation I was asked (along with a few other colleagues) to review candidates for a plum new management position at our company. After interviewing a large group of individuals our team narrowed the search to two strong candidates. On the whole the two were really quite similar. Both were well qualified. Each had extensive experience, each had an impressive track record of success and each was well respected by his peers. One of the two candidates it

Fallacy: Size Matters. Do you run a small business? If so, do you ever worry that your prospects may view your businesses size as a weakness? Perhaps you fear that your prospects will associate small with a lack of experience, or resources? Well, guess what? You’re not alone. Most small businesses feel this way at some point, and then to compensate they seem to go to great lengths to try to give prospects the impression that they are “bigger” than they are with the hope that maybe the prospect won’t

The Importance of Leaving a Good “Last” Impression   “The characteristic of a great man is his power to leave a lasting impression on people he meets” – W. Churchill   Ok, so we know first impressions are really important. And yes, of course we’ve all heard the saying, “you never get a second chance to make a good first impression.”  But what about “last impressions?”  They matter too, don’t they? After all, if we were preparing to go to an important meeting we wouldn’t just brush the front of our hair

Interview: Nicki Minaj and Thomas Friedman This is without a doubt the most hilarious conversation about identifying your value that I’ve seen in a long time! The pink-haired singer and the mustachioed New York Times columnist discuss their take on globalization in our fictional chat series.

Don’t be a Dumb Ass!   A picture (like the one here)  can say so much. Like.. “I’m really ok with living with my mother.” Or, “I’m not out of work.   ..I’m just resting.” Or, “Ladies, I’m available!” And of course, the most obvious one of all, “Yes, I’m a dumb ass.” You see, this is what happens when you DON’T give enough consideration to your personal brand. Don’t be that guy.. Know that EVERYTHING you say and do sends a message to others about who you are, what