“Let’s give them the $1 billion and shut them the hell up.”
“Let’s give them the $1 billion and shut them the hell up.”
Peter Cohan on how Steve Jobs got AT&T to share revenue for the iPhone:
Aggarwal was impressed by the way Jobs was willing to take a risk to realize his vision. “In one meeting in the conference room with Jobs, he was annoyed that AT&T was spending too much time worrying about the risks of the deal. So he said, ‘You know what we should do to stop them from complaining? We should write AT&T a check for $1 billion and if the deal doesn’t work out, they can keep the money. Let’s give them the $1 billion [Apple had $5 billion in cash at the time] and shut them the hell up,’” Aggarwal recounted.
That’s one way to do it.
[via Daring Fireball]
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