How Do We Incentivize High Performance? Profit v Purpose

In this excerpt from his best selling book, Drive: The Surprising Truth About What Motivates Us author Dan Pink shares some fascinating insights into the things that really motivate us at home and in the workplace.

As Pink points out carrot and stick motivators may work for simple algorithmic tasks, but for more complex jobs that require creative thinking, studies show money is not an effective motivator. Interestingly, people engaged in these types of projects are more motivated by a sense of purpose. Moreover, the companies that are thriving today are doing so by creating organizations that have a strong connection between purpose and profit. As Pink eloquently describes, these are companies creating products that don’t just make us better off, they make the world a better place.

I found this concept really spoke to me about the things that motivate me.

What motivates you?


Jeanine Hughes

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