Shocking: Just 13% of the info on Google is actual search results! I bet you thought that if your company built a well structured website embedded with keywords in all the right places that your potential customers would certainly find you in a Google search. After all, you’ve been told that this is key to effectively generating traffic on the Internet, right? Yeah, well now… Not so much. In reality, if you run a search on Google today, you’ll see that only 13% of the information that appears on the
laughingsquid: Red, White, And Booze, A Map of Famous Liquor & Beer Brands From Each State What/where will you be celebrating this 4th of July?
Sometimes there is real beauty in simplicity. ..In just two words this business was able to clearly and succinctly articulate its value. If you had just two words to convey your value what would you say? -Jeanine
Have you ever struggled to come up with an effective “elevator pitch”? One that you thought really captured who you are and the value you provide without saying too much or being too confusing? As Steve Jobs famously said, simplicity is the ultimate sophistication. But sometimes trying to keep it short and sweet can be impossibly difficult. Especially when it comes to describing who we are and why we matter in just a sentence or two. For many people this can be paralyzing. After all, what if we leave out
In more fun logo trivia.. This London Sperm Bank introduced a new logo to spur donations. ..All I can say is, “they’ve got some balls."
The Corporate States of America, A Map of the Most Famous Brands From Each State. How many would you have gotten right? (via laughingsquid)
…I can’t figure out whether this is meant to be a) a public service announcement or b) birth control. In either case, someone should’ve given more thought to his personal brand, don’t you think? -Jeanine
We want to watch our favorite TV show when we want, and where we want. We want our purchases delivered to our door the same day we buy them. We want instant gratification. Even in business, we want huge profits and an abundance of customers immediately. Oh, and we want all that while working just four hours a week. It’s this kind of thinking that leads a lot of small businesses to consider marketing that casts a wide net by broadcasting a message to a large audience quickly. Sure it can be
On Selling Bananas to Monkeys and Other Business Start-Up Tips. I’m sure you’d agree that it’s much easier to sell a banana to a monkey than it would be to try to convince a fish that bananas are delicious and they ought to eat them. Perhaps it could be done, but it sure would be time consuming and expensive. The same holds true for starting a business. Though, you’d be amazed by how many businesses have been created by super smart people with a naïve notion that the shear awesomeness
fred-wilson: a rebuttal to this nycgov: Mayor Bloomberg met with Y Combinator entrepreneurs in Mountain View, California about why they should start their companies in New York City. #entrepreneurship