We want to watch our favorite TV show when we want, and where we want. We want our purchases delivered to our door the same day we buy them. We want instant gratification. Even in business, we want huge profits and an abundance of customers immediately. Oh, and we want all that while working just four hours a week. It’s this kind of thinking that leads a lot of small businesses to consider marketing that casts a wide net by broadcasting a message to a large audience quickly.  Sure it can be