From the folks at Rethink Breast Cancer comes this GENIUS ad for an app to remind women to self screen.

According to the organization, recent studies show that many young women aren’t checking their breasts regularly. ..They say, studies also show that women are 88% more likely to watch a video if it features a really hot guy.   I know it would work for me.

Amazing what can happen when you create ads for women, by women.

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