…I can’t figure out whether this is meant to be a) a public service announcement or b) birth control. In either case, someone should’ve given more thought to his personal brand, don’t you think? -Jeanine
We want to watch our favorite TV show when we want, and where we want. We want our purchases delivered to our door the same day we buy them. We want instant gratification. Even in business, we want huge profits and an abundance of customers immediately. Oh, and we want all that while working just four hours a week. It’s this kind of thinking that leads a lot of small businesses to consider marketing that casts a wide net by broadcasting a message to a large audience quickly. Sure it can be
“Don’t Take it Personally.” That is always easier said than done, don’t you think? Whenever someone ignores us, criticizes our work, or leaves us for a competitor, it sucks. And it feels personal. Even when we know intellectually that, “its just business.” The truth is though; you shouldn’t take it personally, because it’s not about you. It’s about them. It’s about what they (think they) want. It’s about what’s going on in their lives. it’s about their issues, motives or agenda. Do your best work. Give your customers the best
On Selling Bananas to Monkeys and Other Business Start-Up Tips. I’m sure you’d agree that it’s much easier to sell a banana to a monkey than it would be to try to convince a fish that bananas are delicious and they ought to eat them. Perhaps it could be done, but it sure would be time consuming and expensive. The same holds true for starting a business. Though, you’d be amazed by how many businesses have been created by super smart people with a naïve notion that the shear awesomeness
Dear Small Business Owner, You’re not PepsiCo so why in the world are you wasting time and money shouting your message from the rooftops? PepsiCo has an annual marketing budget for their drink products alone that is over $1 billion! They can afford to use traditional marketing like print and broadcast media to broadcast their message over and over to a wide audience. They also have the resources and deep pockets to track the effectiveness of these methods. You? Not so much. But that’s ok. You just need to think
I Don’t “Do” Marketing. Ever heard someone say that? Have you ever said it? Or, maybe it’s just that you thought marketing was something you needed specific skills or experience to do? I’ll let you in on a little secret. The truth is, we’re all marketers, regardless of our actual job title. If you’re a business owner you’re surely in the business of marketing your product or service to your customers, investors, potential employees, and suppliers. Or maybe you work for a small business. Most people do. (After all, 90%
I hear bing is a great search engine. ..Know how I know? I googled it.
From the folks at Rethink Breast Cancer comes this GENIUS ad for an app to remind women to self screen. According to the organization, recent studies show that many young women aren’t checking their breasts regularly. ..They say, studies also show that women are 88% more likely to watch a video if it features a really hot guy. I know it would work for me. Amazing what can happen when you create ads for women, by women. (Source: https://www.youtube.com/)