branding

Of course you’ve heard that in her day Jackie O was known as a style icon and a person of exceptional elegance and grace. But did you also know that she was also known for her skill at writing moving personal notes and correspondence?  According to biographers, Shelly Branch and Sue Callaway, Jacqueline Kennedy Onassis deftly used her trademark light blue stationary and loopy script to pen notes that charmed heads of state like President Charles De Galle, consoled former Washington Post President Katherine Graham after her husband’s suicide, and

If you own a business you know that one of the biggest challenges a small business owner faces is branding building. You want to grow your business. To do that you need to sell more of your product or service. But, in order to sell more you need more exposure. Sounds simple, right? The challenge though for most of us is creating massive exposure for our product or service while remaining confined to a very limited marketing budget. We could try advertising in traditional media, whether it’s print or broadcast.

Have you ever struggled to come up with an effective “elevator pitch”?  One that you thought really captured who you are and the value you provide without saying too much or being too confusing? As Steve Jobs famously said, simplicity is the ultimate sophistication. But sometimes trying to keep it short and sweet can be impossibly difficult. Especially when it comes to describing who we are and why we matter in just a sentence or two. For many people this can be paralyzing. After all, what if we leave out

Sometimes there is real beauty in simplicity. ..In just two words this business was able to clearly and succinctly articulate its value. If you had just two words to convey your value what would you say?  -Jeanine

In more fun logo trivia.. This London Sperm Bank introduced a new logo to spur donations.  ..All I can say is, “they’ve got some balls." 

The Corporate States of America, A Map of the Most Famous Brands From Each State. How many would you have gotten right? (via laughingsquid)

…I can’t figure out whether this is meant to be a) a public service announcement or b) birth control. In either case, someone should’ve given more thought to his personal brand, don’t you think? -Jeanine

We want to watch our favorite TV show when we want, and where we want. We want our purchases delivered to our door the same day we buy them. We want instant gratification. Even in business, we want huge profits and an abundance of customers immediately. Oh, and we want all that while working just four hours a week. It’s this kind of thinking that leads a lot of small businesses to consider marketing that casts a wide net by broadcasting a message to a large audience quickly.  Sure it can be