On Selling Bananas to Monkeys and Other Business Start-Up Tips. I’m sure you’d agree that it’s much easier to sell a banana to a monkey than it would be to try to convince a fish that bananas are delicious and they ought to eat them. Perhaps it could be done, but it sure would be time consuming and expensive. The same holds true for starting a business. Though, you’d be amazed by how many businesses have been created by super smart people with a naïve notion that the shear awesomeness
Sometimes, Even When It’s Not Broke, You Ought To Consider Fixing It. I know everything seems to be working fine. This isn’t a good time. There are a million other things your business needs to deal with first and besides, no one is complaining about the existing product or service. So why would you need to think about making a change? Given today’s uber competitive marketplace, you always need to be mindful that your customers are just one click away from the things they want when they want them. It’s
Dear Small Business Owner, You’re not PepsiCo so why in the world are you wasting time and money shouting your message from the rooftops? PepsiCo has an annual marketing budget for their drink products alone that is over $1 billion! They can afford to use traditional marketing like print and broadcast media to broadcast their message over and over to a wide audience. They also have the resources and deep pockets to track the effectiveness of these methods. You? Not so much. But that’s ok. You just need to think
I Don’t “Do” Marketing. Ever heard someone say that? Have you ever said it? Or, maybe it’s just that you thought marketing was something you needed specific skills or experience to do? I’ll let you in on a little secret. The truth is, we’re all marketers, regardless of our actual job title. If you’re a business owner you’re surely in the business of marketing your product or service to your customers, investors, potential employees, and suppliers. Or maybe you work for a small business. Most people do. (After all, 90%