Hmm.. anyone else think this might create a little bit of a credibility issue? You can’t be too careful when delivering your message.  #thismuchIknow

Dear Small Business Owner, You’re not PepsiCo so why in the world are you wasting time and money shouting your message from the rooftops? PepsiCo has an annual marketing budget for their drink products alone that is over $1 billion! They can afford to use traditional marketing like print and broadcast media to broadcast their message over and over to a wide audience. They also have the resources and deep pockets to track the effectiveness of these methods. You? Not so much. But that’s ok. You just need to think

..Sometimes a clear and clever “low tech” message can be the most effective!

Big <3 for this clever Penn Station ad from the Phila. Tourism folks!

I Don’t “Do” Marketing. Ever heard someone say that? Have you ever said it? Or, maybe it’s just that you thought marketing was something you needed specific skills or experience to do? I’ll let you in on a little secret. The truth is, we’re all marketers, regardless of our actual job title.   If you’re a business owner you’re surely in the business of marketing your product or service to your customers, investors, potential employees, and suppliers. Or maybe you work for a small business. Most people do. (After all, 90%

I hear bing is a great search engine. ..Know how I know? I googled it.

From the folks at Rethink Breast Cancer comes this GENIUS ad for an app to remind women to self screen. According to the organization, recent studies show that many young women aren’t checking their breasts regularly. ..They say, studies also show that women are 88% more likely to watch a video if it features a really hot guy.   I know it would work for me. Amazing what can happen when you create ads for women, by women. (Source:

Twitter CEO’s awesome one liner in commencement speech: “When I was your age, we didn’t have the internet in our pants.”

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