If you own a business you know that one of the biggest challenges a small business owner faces is branding building. You want to grow your business. To do that you need to sell more of your product or service. But, in order to sell more you need more exposure. Sounds simple, right? The challenge though for most of us is creating massive exposure for our product or service while remaining confined to a very limited marketing budget. We could try advertising in traditional media, whether it’s print or broadcast.
Over the years I’ve struggled both professionally and personally with the idea of worth. Professionally, I’ve sometimes wondered if I should consider discounting my price or settle for less in order to get more business. In my personal life I’ll admit I’ve been guilty of getting stuck in the thinking that I’m “just” a mom and by doing this I’ve unwittingly de-valued my role and contribution to my family and myself. Neither is good. I know. Though in defense I must say that professionally, I’ve found pricing one’s services is often
The other day I was chatting with a friend who owns a small business. My friend was complaining that she’d pitched a prospective client that she was convinced would give her their business because she knew she was the best choice. After all she said – and I’d have to agree – she worked harder and knew more about this client’s business than any competitor and she’s had more success in this industry than any of the competition. And yet in the end, and to her great surprise, the prospect chose
I know. It’s Rock-tober and the workout playlist is starting to get a little stale, or you need a new jam for your commute. Don’t worry, I got you- Here are 8 songs sure to add a little sumpin’ sumpin’ to your day. Have at it! And hey, is there something you’re listening to that you think we’d all like? Let me know! xo
PowerToFly President Katharine Zaleski admits: “I didn’t realize how horrible I’d been – until I had a child of my own.” (Fortune magazine) “I still am embarrassed by this memory. Five years ago I walked into an office on the twenty-fifth floor of the Manhattan headquarters of Time Inc. (which ownsFortune.) I was there to meet with Time.com’s then managing editor and pitch a partnership idea, but once I took a seat and surveyed the endless photos of her small children spread across the airy space, I decided this editor