Heat maps of viral content show what compels us to share.

As the article’s authors Kelsey Libert and Kristin Tynski point out, “we are entering an era of marketing that is much more ambiguous, subtle, and not nearly as heavy-handed as it has been in the past. The good news is that there is ample opportunity for those who understand that engaging with audience means touching their hearts and contributing tangibly to their world.” Net net: things with emotional resonance get shared.

See the full article here.

(courtesy of HBR.org)